As an innovative and exciting Harrogate based business, we were asked whether we would like to take part in a new visual project that was being commissioned by Harrogate Borough Council to promote all that the district has to offer and create a Harrogate story. Keen, as always, to support the local community and encourage business growth we of course said yes.
A photoshoot by the renowned graphic designer, Peter Anderson, followed at our stunning offices in January and we were told to keep an eye out on social media.
On Monday night I attended the launch of the project which has been branded as ThinkHarrogate. Held at Roosters Taproom, our neighbours on Hornbeam Park, the event started with a welcome from Wallace Sampson OBE, chief executive at the borough council, who told us a bit more about the project.
Throughout his opening speech Wallace reiterated the fact that Harrogate district is a special place. But in order to keep it special we must work to strengthen our economy and ensure it remains fit for the future.
A steering group of passionate individuals from across the district will oversee the development of the Harrogate story and be part of the ongoing ‘PLACE network’. It is hoped that the scheme will attract investors, workers and visitors to the area. Mark Roberts, founder of Beer Hawk and chair of the group, also explained during the launch that he hopes that by collaborating and acting together the profile of Harrogate will be elevated.
All guests were sent home with a copy of the story book, featuring some familiar bdb faces. The story has been told under four themes; our place, your stage, a beacon of independent commercial spirit, a lifestyle oasis, and artisans and brands.
We look forward to seeing how the project will progress and are proud to have played our part alongside a number of iconic local brands including Harrogate Spring Water, Bettys and Taylors, Yorkshire Tea and Slingsby to name but a few!